To realise change, there must be room for innovation. We have to create a free zone in which a new set of rules can be applied. Because if we invent new symbols, a new vocabulary and new rituals, we’ll be able to shape a new world together.
How we invented the world of Let it Grow
From editorial artwork to animation, film to festival space, the visual world of Let it Grow has ventured far and wide. Individuals from every niche of the creative industry have become involved on our journey to develop a brand that can be deployed across multiple contexts and a visual language that projects a fresh, bold and optimistic tone of voice.