Let it Grow



A platform for plant retail using augmented reality

Moving all the way from New York City to Amsterdam to kick-start their business, Lance Legel and Steve Jenkins are busy developing new technology for the plant world. Their latest service is a platform for purchasing indoor plants and pots in augmented reality, bringing the retail experience into people’s homes. With the help of the Let It Grow Incubation Programme, Lance and Steve have partnered with plant and pot suppliers who now offer their products through the mobile platform, and have designed and begun implementing a growth strategy.