Let it Grow



Easy-to-use herb growing kits for your home

Entrepreneur and designer Toon Roozen founded Grown with the ambition to ease the hassle of growing healthy herbs at home. Grown’s first product, CressToday, is an advanced indoor gardening system that runs on an automatic water supply and special LED light which lets you grow your own mini-herbs and superfoods right on your kitchen counter. With the help of the Let it Grow Incubation Programme, Grown is now able to respond more closely to the needs of its customers which has enabled the development of its newest product, the Grow Cup.