Let it Grow


Mama Botanica

Inspiring green fingers for the internet generation

Iris van Vliet, a.k.a Mama Botanica, is the answer to the prayers of every accidental plant killer and urban jungle dreamer. The YouTube vlogger and Instagram influencer has become a popular go-to for her instructive how-to videos on keeping your houseplants happy and healthy. With the help of the Let it Grow Incubation Programme, Iris has been working on ways to monetise her platforms, as well as connecting with local growers to help gain popularity about their unique plants.